NEWS MEDIA RELATIONS/NEWS RELEASES
Every effort will be made to assist the press and other communications media to obtain complete and adequate coverage of the programs, problems, planning, and activities of the school.
All representatives of the media will be given equal access to information about the school. General releases of interest to the entire community will be made available to all the media simultaneously. There will be no exclusive releases except as media representatives request information on particular programs, plans or problems.
In order that regional school system publicity is given wide coverage and is coordinated into a common effort and purpose, the following procedures will be followed in giving official information to the news media:
- The Regional School Committee chairperson will be the official spokesman for the Committee, except as this duty is delegated to the Superintendent-Director.
- News releases that are of a system-wide or a sensitive nature or pertain to established Committee policy are the responsibility of the Superintendent-Director.
- News releases that are of concern to the school, or to an organization of one school are the responsibility of the Asst. Supt. Director/Principal of the school. All statements made to the press by other staff members must be cleared with the Asst. Supt. Director/Principal.
While it is impossible to know how news releases will be treated by the press, every possible effort should be made to obtain coverage of school activities that will create and maintain a dignified and professionally responsible image for the regional school system.